started in direct B2B sales, spent four years as a graphic designer, and have spent the years since running marketing end to end for a wholesale exporter — writing the strategy, then executing it myself rather than briefing it out.

That path is why MDA Digital Lab exists as one person rather than a roster: fewer handoffs, faster iteration, and a single point of accountability for how a campaign actually performs, not just how the deck reads.

I’m currently completing an MSc in Management, applied directly to how these campaigns get planned and measured.